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Google AdWords Google Analytics Marketing Strategy

Published Date

Posted October 23, 2025

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Legal Services

Google Ads Campaign Setup and Management

Project

Remote

Health Justice Initiative

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Set up and run two Google Ads Grant campaigns for 8 weeks, create three ad copy variations per campaign, implement messaging updates you provide, monitor basic performance and optimize keywords/bids, and deliver a concise performance report with recommendations. Specific targeting and KPIs will be discussed with volunteers.

These campaigns will raise awareness of Health Justice Initiative services among people of color and underserved New Yorkers, helping connect community members to legal and health support. Volunteer efforts will expand reach, drive inquiries or resource access, and inform future outreach to reduce disparities.

We have an approved Google Ads Grant and will provide account access and messaging updates. Staff will review ad drafts and approve changes. Volunteers will confirm targeting, KPIs, and reporting format at project start so recommendations can be implemented quickly. We also have a comprehensive Communications Plan that will be shared with the volunteer.

Health Justice Initiative

Location

New York City, New York

Website

https://www.health-justice.org

Member Since

Jun 2025

Completed Taproot Plus Partnerships

Organization Mission

Health Justice Initiative’s mission is to promote more just and equitable healthcare, where people of color and other underserved groups can achieve optimal health and well-being. We strive to address the racial and other disparities in healthcare access, quality, and outcomes through litigation, mediation, community organizing and empowerment, and policy advocacy. The future we see for New York is one where race, social, and economic factors no longer determine health outcomes, where residents have both the medical care and legal support they need to thrive, not just survive.

Program Focus Areas

Advocacy & Human Rights

BIPOC Support & Advocacy

Healthcare

Immigrants & Refugees

Legal & Justice

LGBTQIA+

Low-Income Communities

Mental Health & Wellness

People with Disabilities

Social Justice

Other Needs from This Organization

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