Brand Style Guide Development

We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice

As our organization moves through the start-up phase, we are working to set up our operational framework to support healthy growth. We have completed a communications plan, updated and honed our mission and vision statements and are now working on establishing our communications infrastructure, including setting up our new CRM and fundraising system, communications calendar, and engaging with web developers to build a new website. We believe that working with a designer to clearly lay out and articulate our brand and style will be helpful for us in carrying out these projects in a consistent manner thereby better enabling us to acheive our mission of advancing children's mental health and wellbeing!

We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.