PurePod Foundation is seeking an experienced volunteer brand strategist to help establish a compelling and cohesive brand messaging foundation as we prepare to expand our agricultural education and community growing initiatives.
PurePod Foundation strengthens California's agricultural ecosystem by equipping beginning and small-scale farmers, agricultural producers, and communities with practical education, sustainable growing methods, and technical assistance. Through our Farmer Academy, Community Growing, and Consulting & Technical Assistance programs, we support agricultural development, food security, and long-term community resilience.
As an emerging nonprofit, we recognize the importance of communicating our mission, organizational identity, and unique value with clarity and consistency. We are seeking a strategic communications professional who can translate our vision into a messaging framework that resonates with the diverse communities, agricultural partners, and funding organizations we seek to engage.
The volunteer will collaborate directly with our Founder/CEO to refine our organizational narrative, strengthen our positioning, establish our brand voice, and develop audience-specific messaging.
This is a strategy-focused opportunity designed to produce a comprehensive Brand Messaging Guide that will serve as the foundation for future website content, program materials, fundraising communications, and organizational outreach.
Our visual brand identity is being developed separately. This opportunity focuses exclusively on strategic messaging, brand voice, and communication positioning.
Your expertise will help PurePod establish a recognizable organizational voice, strengthen community connections, and communicate our mission with confidence as we prepare for program expansion.
The volunteer will develop a comprehensive Brand Messaging Guide containing four core deliverables:
**1. Brand Narrative & Organizational Positioning**
* Refine PurePod Foundation's brand story, mission, and vision statements.
* Develop a clear organizational positioning statement and unique value proposition.
* Identify 3–5 core brand pillars reflecting our mission, programs, and organizational values.
* Establish key organizational messages and talking points.
**2. Brand Voice & Tone Guidelines**
* Define PurePod's brand personality, communication style, and tone.
* Establish consistent messaging standards for organizational communications.
* Develop preferred terminology, vocabulary guidelines, and language to avoid.
* Provide examples demonstrating appropriate brand voice across communication channels.
**3. Audience Messaging Framework**
Develop tailored messaging for:
* Beginning and small-scale farmers
* Agricultural producers and industry partners
* Community growers, households, and families
* Community organizations and institutional partners
* Funders, donors, and prospective sponsors
Identify each audience's needs, relevant value propositions, key messages, and recommended communication approaches.
**4. Comprehensive Brand Messaging Guide**
Compile all approved materials into one organized, editable document containing:
* Brand narrative, mission, vision, and positioning
* Core brand pillars and value proposition
* Brand voice and tone guidelines
* Audience-specific messaging
* Organizational elevator pitch
* Key talking points and messaging examples
**Final Outcome:** A Founder-approved Brand Messaging Guide that serves as PurePod Foundation's communication reference for future website copywriting, organizational collateral, fundraising, and outreach.
