PurePod Foundation is seeking an experienced Graphic Designer and Brand Identity Specialist to develop a professional, cohesive, and versatile visual identity that reflects our commitment to sustainable agriculture, farmer development, food security, and community resilience.
PurePod Foundation strengthens community resilience by equipping farmers, beginning growers, and families with the knowledge, tools, and resources to grow food sustainably.
Through our Farmer Academy, Community Growing, and Consulting & Technical Assistance programs, we support agricultural producers in improving efficiency, conserving resources, and building sustainable farming operations while empowering communities to increase access to fresh, locally grown food.
As an emerging nonprofit preparing for future program launches, we need a recognizable visual identity that communicates professionalism, credibility, innovation, and our connection to agriculture and the communities we serve.
We are looking for a skilled volunteer to create or refine our organizational logo and establish comprehensive visual brand guidelines that can be consistently applied across our website, educational materials, community outreach, presentations, printed collateral, and merchandise.
The ideal volunteer has experience in logo development, brand identity design, and creating professional brand standards. Experience with agricultural, environmental, sustainability-focused, or nonprofit organizations is especially valuable.
This is a visual branding and graphic design project. Brand storytelling, organizational messaging, and website copy development are being addressed separately.
1. Logo Design & Development
Create a new logo or refine an existing concept.
Develop primary, secondary, horizontal, vertical, and simplified variations.
Provide full-color, black, white, and transparent versions.
Ensure scalability for websites, print, signage, and merchandise.
2. Brand Color Palette
Establish primary, complementary, earth-tone, and seasonal accent colors.
Provide HEX, RGB, CMYK, and Pantone specifications where applicable.
Define approved color combinations and applications.
3. Typography System
Select professional fonts for the logo, tagline, website, and marketing materials.
Establish font hierarchy and usage guidelines.
Verify commercial licensing or recommend commercially approved fonts.
4. Visual Identity Standards
Define logo spacing, minimum sizes, orientation, and placement.
Establish background, contrast, and accessibility guidelines.
Provide examples of correct and incorrect logo applications.
5. Comprehensive Brand Guidelines
Deliver a professionally organized PDF containing:
Approved logo variations
Color palette and technical specifications
Typography hierarchy
Logo usage and placement rules
Digital and print application standards
6. Final Design Files & Handover
Provide an organized package containing:
AI: Editable Adobe Illustrator files
EPS: Print-ready vector files
SVG: Scalable website graphics
PNG: Transparent-background images
JPG: High-resolution images
PDF: Final logo artwork and brand guidelines
All artwork must include appropriate usage rights and commercially approved fonts and graphic assets.
PROJECT BOUNDARIES
This project covers visual brand identity, logo design, typography, colors, and brand standards. Brand messaging, storytelling, website copy, and written program materials are handled separately.
