Social Media Content Development Training

I need advice on how to best train a team member with no social media experience to create stories and generate content about our organization.

I’d like to connect with someone who can review our current social media presence, primarily on Facebook and also Instagram (we currently use the same posts on both platforms). In this one-hour session, I’m looking for feedback on what’s working well and what could be improved in the content we’re posting.

Based on that review, I’d like guidance on how to improve our approach and tips on how train a very inexperienced team member to manage our social media. I’m especially interested in a simple, practical process for planning and publishing content.

While I’ve been posting on behalf of the organization for many years, my own social media expertise is limited. I’m comfortable identifying content, but I’d appreciate advice on stories, content types, best practices, and whether advertising is something we should consider.