Branding Strategy For Nonprofit Retail

We need a volunteer to help evaluate whether to create a full branding package for a nonprofit-owned retail project or to begin with limited temporary branding (signage, in-store cues). The volunteer should outline pros and cons, recommend priority brand elements to develop first, suggest a phased approach and next steps, and identify decision criteria. Details (audience, budget, timeline) will be provided during the session.

Organization Mission

SouthFair’s mission is to provide sustainable (affordable) housing for low and moderate-income families through multifamily, single-family, economic development, and through the connectivity of social services.