By Crystal Hendricks-Kretzer, Taproot Foundation Director, Marketing & Communications. Originally written for and published on Ad Council’s AdLibbing blog.
A whopping 68% of nonprofit professionals feel like they don’t have enough financial resources to do the work they do. Now more than ever, you’re asked to go above and beyond with less and less. If this sounds familiar, we might have a solution for you—pro bono.
Pro bono? We can hear you saying “but I don’t need a lawyer…” Maybe you don’t. But you might be able to use the help of industry experts in marketing, HR, technology, finance, or strategy—all volunteering their skills and time to help you achieve your mission. That’s pro bono, too.
So what can your nonprofit organization do with the help of pro bono in 2021? Here are a few ideas from the Taproot team on how to do more with less.
1. Think about the types of projects you typically hire a contractor for.
Does your organization’s website need a refresher? Maybe you’re looking for a compelling brochure to share your nonprofit’s mission. Those projects are tough to complete if you’re operating on a shoestring budget. But with the help of a skilled website or graphic design volunteer, you can make it happen.
2. Are there empty seats at your organization?
Is your new nonprofit getting off the ground with a skeleton staff? Or maybe your organization simply doesn’t have the budget to hire a staff person dedicated to HR or marketing. Projects like developing an HR policy manual or creating a brand strategy require a level of expertise that’s hard to learn from a blog or article. If you don’t have the right expertise on staff, you can tackle these projects with the help of skilled volunteers.
Tip: Contemplating a project outside of your area of expertise, or want to brainstorm or troubleshoot a challenge? A conversation may be all it takes to get your juices flowing. Connect with an industry professional for a one-hour consultation call on everything from performance evaluations to digital strategy through a Taproot Plus consultation session.
3. A company generously donated <insert the latest software or new technology>, but no one knows what to do with it…
So you’ve got a new customer relationship management system or piece of technology, but you don’t have the staff bandwidth or knowledge to learn how to use and implement the system organization wide. Volunteer IT experts can help you customize your <insert new techy thing> and set up the necessary processes for implementation. It’s a whole lot less painful with the help of people who know what they’re doing. We promise.
Tip: There are over 75,000 professionals in technology, marketing, HR, finance, strategy, and more, signed up to help your organization on Taproot Plus. Take a look at what’s possible with this catalog of common projects.
With the help of professionals volunteering their time and talent, 2021 could be the year your organization takes its infrastructure to the next level.