As a growing nonprofit, Food United is seeking support to strengthen our social media presence, increase brand awareness, and effectively communicate our mission and community impact. While we have developed programs focused on nutrition education, food access, and community engagement, we need a more consistent and strategic approach to reaching our target audiences.
Our primary challenge is limited capacity and expertise in social media content development, storytelling, and digital marketing. We have begun creating promotional materials and sharing program updates, but we need support establishing a cohesive content strategy that increases engagement, attracts volunteers and donors, and builds meaningful community partnerships.
Food United is a nonprofit organization dedicated to improving access to healthy, affordable, and culturally relevant foods through nutrition education, food demonstrations, community engagement, and local food systems development.
Volunteer Responsibilities:
We are seeking a volunteer to create engaging social media content that will:
- Introduce Food United's mission, vision, and programs.
- Promote nutrition education, food access initiatives, and community events.
- Highlight our food demonstrations, healthy cooking classes, and local food partnerships.
- Share stories that demonstrate our community impact.
- Recruit volunteers and encourage donations.
- Attract corporate sponsors, funders, and community partners.
- Build brand awareness and strengthen our digital presence.
With the support of a skilled volunteer, we hope to develop compelling content and a sustainable social media strategy that expands our reach, strengthens our visibility, and supports Food United's long-term growth.
We Will Provide:
Food United will provide our mission, vision, brand guidelines, website content, program information, marketing materials, and ongoing collaboration to support the volunteer's success.
We are seeking a volunteer to create engaging social media content that will:
- Introduce Food United's mission, vision, and programs.
- Promote nutrition education, food access initiatives, and community events.
- Highlight our food demonstrations, healthy cooking classes, and local food partnerships.
Project Deliverables:
- A 4–6 week social media content campaign.
- Engaging posts for Facebook, Instagram, and LinkedIn.
- Captions with compelling calls to action.
- Suggested hashtags and content themes.
- A social media content calendar.
- Reusable messaging for volunteer recruitment, fundraising, and community engagement.