What’s Your Pro Bono Social Resolution?
Palo Alto, Meet Guadalajara: How HP cut across international and technological barriers to deliver powerful pro bono. HP has thousands of highly qualified project managers in every corner of the world. They are experts at distilling the complex needs of their clients into implementable project scopes. HP also boasts thousands of nonprofit partners around the globe. Many of these nonprofits have...
Read MoreTaproot Fellows See NYC Service Grants In Action
Late last year, my fellow Taproot fellows and I went on a quest around New York City to discover and photograph nonprofit logos and marketing materials created via Taproot's Service Grant Programs. Our group first trekked out to Long Island City to meet with the Long Island City Partnership , then backtracked across the East River and up to East...
Read MoreGet Involved: Pro Bono for Boys Hope Girls Hope of Illinois
Taproot just awarded its June 2011 Service Grants to amazing nonprofits in Chicago. Interested in getting involved in a project? Here's one that might spark your interest. Boys Hope Girls Hope of Illinois works with at-risk and in-need youth who are academically capable and helps them meet their full potential through a range of quality programs. This nonprofit doesn't just...
Read MoreService Grant Spotlight: Unusual Suspects Theatre Company
A look at how Unusual Suspects Theatre Company leveraged pro bono support Born out of the ashes of the Los Angeles riots of 1992, the Unusual Suspects Theatre Company is a model mentoring program using theater arts to reach youth in underserved and at-risk environments, including kids in foster care, violence-plagued neighborhoods, gangs and juvenile corrections facilities. Between 2005 and...
Read MoreService Grant Spotlight: Westside Family Health Center
Since 1974, Westside Family Health Center (WFHC) has grown from a grassroots women's clinic to a Federally Qualified Health Center that annually cares for nearly 9,000 under-served patients of all ages and genders in the in the Santa Monica area. Yet while their clinic grew in size and scope of service, it often lagged behind in terms of technology. But...
Read MoreThe Story Behind our Postcard: Meet Pro Bono Hero Shelly Oberman!
Looking cool and relaxed in a turnip tie, Shelly Oberman is the featured Pro Bono Hero on our recruitment postcards. As a professional photographer, it is rare to find Shelly in front of the camera instead of behind it, but she made an exception for Taproot. "I finally get to put my face where my heart is," she says. Shelly's...
Read MoreThe Story Behind our Home Page: Meet Pro Bono Hero Rhea Wong!
If you've ever visited our home page , then you're familiar with the lovely lady pictured above. But this Taproot cover model isn't just a smiling face: she's one of our Pro Bono Heroes, a group of individuals from our nonprofit grantee and pro bono consultant ranks who have a demonstrated commitment to the pro bono movement. As a recipient...
Read MoreHuffPo: When Nonprofits Exploit Clients for Marketing Gain
Marketing is increasingly critical to the survival and success of nonprofit organizations. It is not only about meeting critical fundraising needs, but also about educating the public on issues in a world where the media often provides more spin than news. Nonprofits need to get their stories out so Americans understand the real challenges facing their communities. Without this component...
Read MoreFoundations, Transparency, and Web 2.0
Embracing Web 2.0 tools In September 2010, the Foundation Center published a report on Web 2.0 activities of foundations which encompass blogging and social networking sites such as Facebook, Twitter and LinkedIn. Their study found that over 650 foundations use Web 2.0 tools and 190 are active on Twitter. Still, the philanthropic community is hardly an early adopter of social...
Read MoreEdelman recognized for pro bono PR campaign
The first campaign featured was one done by Edelman for the Auschwitz-Birkenau Foundation to help them preserve the sites of the Nazi concentration camp. Edelman helped secure pro bono ad placement and managed media relations and a launch event for the campaign - "Intervene Now!" Public relations support is one of the most commonly cited needs by nonprofits. It is...
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