Jul 27th, 2023 All, Nonprofit Management, Service Area: Marketing
Maximizing Your Impact: How Video Marketing Can Boost Your Nonprofit’s Reach and Engagement
As a nonprofit organization, you dedicate extensive efforts to running your nonprofit but may not have enough time or money dedicated to marketing and promoting your cause. And in today's digital world, your organization needs more than just word-of-mouth, print material, or even a website to reach potential supporters. Video marketing can be an incredibly effective, and inexpensive, tool in...
Read More
Jun 1st, 2023 Nonprofit Management, Service Area: Marketing
6 Common Mistakes in Nonprofit Marketing and How to Avoid Them
Navigating a crowded media landscape on a tight budget can make it difficult for nonprofit leaders to communicate their message and gain support. Even with these challenges in mind, several avoidable mistakes can hinder your marketing efforts. So what are the key issues to look out for, and how can they be resolved? Let’s explore six nonprofit marketing mistakes and...
Read More
Oct 16th, 2022 Service Area: Fundraising, Service Area: Marketing, Volunteer Consulting
Give Your Skills on Giving Tuesday
Giving Tuesday, created in 2012 in response to the shopping-centered days of Black Friday and Cyber Monday, is a day that encourages people to give back to nonprofits and their communities. The idea is that after people have spent money shopping, they may spend money giving to others. Since its inception in New York’s 92nd Street Y, Giving Tuesday has...
Read More
Oct 22nd, 2021 Pro Bono Week, Service Area: Marketing, Volunteer Consulting
Pro Bono Week: Five Marketing Volunteer Opportunities
Pro Bono Week 2021 is here! But what exactly does the week signify? Pro Bono Week is a special time to celebrate the impact of pro bono service globally. The week allows us to recognize the commitment of the volunteers sharing their skills, as well as the social change organizations harnessing that talent to move their missions forward. Every Pro...
Read More
Oct 7th, 2021 Service Area: Fundraising, Service Area: Marketing
Fundraising Pro Bono Highlight: Photography and Videography
This is a part of a series highlighting how impactful business pro bono support can be for nonprofit fundraising. Click here for information on the full series. Running a fundraising campaign is a big lift, especially for smaller nonprofit organizations. You need imagery that grabs people’s attention, copy that moves them to action, and the infrastructure to track success. The good news: volunteers skilled in areas such as...
Read More
Sep 28th, 2021 Service Area: Finance, Service Area: HR, Service Area: Marketing, Service Area: Technology, Taproot Plus
Pro Bono Requests Made Simpler
One of the biggest hurdles for nonprofits requesting pro bono? Creating a well-defined scope of work for themselves and their volunteer partners. If scoping out your organization’s needs into discreet, well-defined pro bono requests is something you’ve struggled with—Taproot Plus has just the tool for you. We’ve taken some of the most frequent nonprofit challenges we hear from community members and have scoped out Taproot...
Read More
Sep 9th, 2021 Service Area: Fundraising, Service Area: Marketing, Taproot Plus
Fundraising Pro Bono Highlight: Search Engine Optimization
This is a part of a series highlighting how impactful business pro bono support can be for nonprofit fundraising. Click here for information on the full series. Let’s get your nonprofit the extra (expert!) helping hands you need to fundraise successfully. Linking up with a digital marketing volunteer for a project focused on search engine optimization is a great place...
Read More
Sep 2nd, 2021 Service Area: Fundraising, Service Area: Marketing
Webinar Recap: Fuel Your Fundraising With Pro Bono
There’s a massive resource gap present in the social sector. Organizations who have solutions for society’s most pressing challenges simply don’t have the financial means or staff capacity to carry out those missions to their fullest extent. It’s why Taproot was founded: to bridge that gap by activating business professionals in support of these vital causes. The pandemic has exacerbated...
Read More
Jun 30th, 2021 Service Area: Marketing, Tips from Taproot
Marketing Pro Bono Project Highlight: Social Media Strategy
Nonprofits around the world handle shifts in fundraising and fluctuating resources every day, all while playing a crucial role in meeting community needs. Marketing pro bono can help these organizations make a communications plan and share their missions with the world. We’re breaking down our webinar ‘Everything You Need to Know About Marketing Pro Bono’ project by project to highlight...
Read More
Mar 9th, 2021 Service Area: Marketing, Tips from Taproot
Resiliency Pro Bono Project Highlight: Pitch Deck
Social good organizations and nonprofits are at the forefront of community rebuilding and recovery efforts in times of struggle. But often these organizations face a struggle of their own: sourcing the funding, volunteer support, and tools to carry out their mission. Pro bono can help fill those gaps. We’re breaking down our nonprofit resource, Building Resiliency Through Pro Bono, project by project to highlight how connections with skilled volunteers can help your organization become more resilient...
Read More