Oct 23rd, 2020 COVID-19 Response, Marketing
6 Opportunities to Support GivingTuesday Fundraising through Pro Bono
2020 may be winding down, but nonprofits everywhere are winding up for their annual GivingTuesday and holiday fundraising campaigns. This year has been a period of massive upheaval, and for nonprofits one of the biggest challenges (after health and safety) has been fundraising. The pandemic forced nonprofits to cancel crucial fundraising events or move them to unfamiliar to virtual-only settings,...
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Aug 21st, 2020 Marketing, Nonprofit Management, Volunteer Management, Workforce Development
Getting to Work by Going Remote: How Stacks+Joules is Empowering Students in 2020
The world of work is evolving, and the underserved, returning citizens, and those with barriers to employment are being left behind. Workforce development organizations make sure that people in need of jobs get the training and services they need to find careers and thrive. In the first half of 2020 over 40 million people filed for unemployment in the U.S.—now...
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Aug 11th, 2020 Finance, Marketing, Nonprofit Management
GivingTuesdayNow: Rallying Donors and Volunteers in a Time of Global Crises
2020 has seen massive social upheaval across all industries and sectors, but it has also inspired people of all ages and professions to do what they can to support others. This summer we hosted a webinar on one of the early large-scale days of giving and support: GivingTuesdayNow. Kathleen Murphy, Director of Digital Strategy at GivingTuesday, joined us to share...
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Mar 25th, 2020 Marketing, Nonprofit Management, Strategy, Technology
Pro Bono Project Scopes Just Got Easier on Taproot Plus
If you’ve ever tried to search the internet for a solution to a problem, you know that the first challenge is often the toughest: how do you even explain what it is that you need? We’ve seen this kind of challenge again and again. A wonderful nonprofit has a tech, HR, or marketing issue in mind, and they know a...
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Mar 11th, 2020 Marketing, Nonprofit Management, People of Pro Bono, Social Impact, Strategy
People of Pro Bono: Jay Levin, The Big EQ Campaign
The Big EQ Campaign is focused on bringing education on emotional intelligence to people on a mass scale. EQuip Our Kids!, a sub-campaign of The Big EQ, is a public education nonprofit focused on mobilizing support for emotional intelligence and social skills training in schools. Through Taproot, they have worked with volunteer project directors who have helped coordinate their efforts...
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Jan 30th, 2020 Marketing, Nonprofit Management, People of Pro Bono, Social Impact, Strategy
People of Pro Bono: Barbara Bella, Golden Gate Philharmonic
Barbara Bella and the Golden Gate Philharmonic youth orchestra are using the power of music to strengthen their community. And when they faced tough communications challenges, they turned to Taproot skilled volunteers to help tell their story to new audiences. Uplifting a community through music Aristotle said “the whole is greater than the sum of its parts,” and we are...
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Sep 9th, 2019 Marketing, Nonprofit Management, People of Pro Bono, Social Impact
People of Pro Bono: Tamanna Vaswani, Bigs & Littles NYC Mentoring
After 116+ years of transforming the NYC community through their mentorship programs, Bigs & Littles NYC Mentoring and their Director of Development Tamanna Vaswani were eager to expand their reach and impact. Now, after teaming up with Taproot skilled volunteers, their organization has been able to serve more children and families across the five boroughs. Mentoring can make all the...
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Aug 13th, 2019 Advisory Services, Corporate Social Responsibility, Employee Engagement, Marketing, Social Impact
Quick Consult: Jumpstart Your Corporate Storytelling
Quick Consult is a series where members of our team share insights into questions and topics we hear are top of mind for pro bono practitioners at all stages. Crystal Hendricks-Kretzer, Taproot Foundation’s Director of Marketing and Communications, shares a few tips for building out your corporate storytelling efforts. Tap into the power of storytelling Telling a good story is...
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Jun 24th, 2019 Marketing, People of Pro Bono, Social Impact, Strategy, Volunteer Consulting
People of Pro Bono: Hema Kumar
Outside of the office, Organizational Change Management Lead Hema Kumar likes to absorb the beauty of nature by hiking and birdwatching. But after donating one hundred hours of pro bono support, nothing compares to the addicting rush of excitement she experiences when giving back to nonprofits through Taproot. Finding purpose through pro bono Like many children, while growing up I...
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Jun 7th, 2019 Advisory Services, Corporate Social Responsibility, Employee Engagement, Marketing
AIG Speed Consulting Event Provides Nonprofits with Capacity-Building Support
On Thursday, April 18, 2019, AIG hosted its third annual Communications Speed Consulting event in New York City. As part of AIG’s Global Volunteer Month, 17 experts from the AIG Communications team volunteered their time and expertise to support four local nonprofit organizations, each facing critical capacity-building challenges in the area of strategic communications. In one fast-paced day, Speed Consulting allows nonprofit organizations to address several challenges by rotating through...
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