HuffPo: When Nonprofits Exploit Clients for Marketing Gain
Marketing is increasingly critical to the survival and success of nonprofit organizations. It is not only about meeting critical fundraising needs, but also about educating the public on issues in a world where the media often provides more spin than news. Nonprofits need to get their stories out so Americans understand the real challenges facing their communities. Without this component...
Read MorePro Bono Service for Toddlers
One of our rock star pro bono consultants sent us this adorable story of how donating professional skills has made her into a positive role model for her daughter. Julie Rogers is a business partner at an independent human resources consulting firm and a pro bono account director for the Taproot Foundation. She is currently working on a Strategic Staff...
Read MoreWe’ve moved! Welcome to the new home of Taproot NYC
After more than seven years of serving the local community, Taproot finally has a place to call its own in New York City. As of Monday, we've moved to a brand new office in Tribeca on the sixth floor of 40 Worth Street. Sure, we love our swanky digs for the open floor plan, sleek glass-and steel-design elements, modern furniture,...
Read MoreHuffPo: Hug-an-Accountant Month
Being an accountant is like being a dentist, only you have to cram all your patients in over the course of just two months. This is not a good time of year to be an accountant -- or worse yet, to be the child of an accountant who is never home. In that spirit, Aaron shares a few examples of...
Read MoreMath for the Pro Bono Junkie: A Taproot Poem
Can $10,000 save a teacher's job or provide a lifesaving surgery for a kid? It depends on how you do the math. Aidan is a kid with a life-threatening disease that can't afford a critical surgery. Betsy is a pediatric surgeon who wants to help but she doesn't know Aidan exists. Steve runs a nonprofit that helps match kids with...
Read MoreFoundations, Transparency, and Web 2.0
Embracing Web 2.0 tools In September 2010, the Foundation Center published a report on Web 2.0 activities of foundations which encompass blogging and social networking sites such as Facebook, Twitter and LinkedIn. Their study found that over 650 foundations use Web 2.0 tools and 190 are active on Twitter. Still, the philanthropic community is hardly an early adopter of social...
Read MoreHuffPo: Can Pro Bono Resources Help Us Prepare for the Next Disaster?
Pro bono as a disaster preparedness tool Every time a global disaster strikes, volunteer organizations and fundraising machines kick into high gear. They are able to engage the generosity of Americans to help those in a critical time of need. While pro bono service in medicine and architecture may be immediately put to work for individuals in need, how can...
Read MoreTop Three Likes from the 2011 Nonprofit Technology Conference
Being as obsessed as we are with positively changing the world, my company has gone under an entire rebranding in which we intend to focus on projects that provide social good; our new tagline is literally "Technical Guides for Social Good." All set and ready to go, right? No! Changing the world alone is hard! I wanted to find the...
Read MoreHuffPo: Three Keys to Revitalizing the Service Movement in America
The start of a movement In 1963, President John F. Kennedy called the top attorneys from across the country to the White House. At the time, Southern courts weren't enforcing federal civil rights laws. Kennedy challenged these attorneys to rally their profession and provide pro bono support to Americans in the South in an attempt to force the judicial...
Read MoreAnswering the Tough Questions: A Marketer’s Perspective on Nonprofit Board Service
Tammy Brown is a pro bono consultant with the Taproot Foundation and a board member of LA Commons, a non-profit that develops artistic and cultural projects that reveal the unique stories of Los Angeles neighborhoods, and engages visitors through cultural tours. Tammy participated in our webinar series last week on Marketing Literacy for the Nonprofit Sector and was featured at...
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